Does Mida's A/B Testing Functionality Impact SEO?

Created by Ethan Sagan Chang, Modified on Mon, 29 Sep at 2:55 PM by Ethan Sagan Chang

Some users are concerned about how Mida may impact SEO rankings and indexing, given that users may see different content on the same page or different pages. 

However, Mida is designed to have no negative impact on SEO. Here’s how:
  • Mida automatically excludes known crawlers and bots, so only real human visitors are served experiments or personalized content. Search engines will only see your original page.
  • The Mida script is only 11KB compressed (gzip) and one of the smallest script in the market, ensuring minimal impact on page load and performance.
  • Mida runs entirely on the client side, meaning server-rendered HTML (what search engines see) remains untouched.


That said, if you’re running a split URL test with significantly different content and are concerned about potential indexing issues, it’s a good idea to add a self-referencing canonical tag on any variation pages, which point to the original URL as the canonical version.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article