Mida's Strict Consent Mode

To comply with data protection policies in your operating countries, you need visitor consent before using cookies or trackers to gather visitor data. For this, you may be using third-party consent management tools like OneTrust, Usercentrics, etc.

With Mida, you can conduct A/B testing directly on your website without needing user consent. 

Here's how it works:

1. Test variants are shown to new visitors before they decide on the cookie banner.
   
2. No cookies or trackers are deployed until visitors opt to accept the cookie banner.
3. If consent isn't given, visitor information and test results aren't collected thus not included in Mida reports.
4. When consent is given, user data is sent to the Mida server for generating live reports.

This method ensures your users can access the website seamlessly, without any disruption to their experience (like the flicker effect caused by switching between different designs, such as one with a white background and another with a black background).

More importantly, no personally identifiable information or personalized segment data is collected. By adopting this approach, you ensure compliance with data protection regulations while leveraging Mida's A/B testing capabilities seamlessly and responsibly.

For effective implementation of this approach, Mida scripts should be placed before your Cookie Consent Manager script or as high as possible in the HEAD section. 

Here's how to implement this approach:

Step 1: Add a new 'cookie=1' parameter to your Mida script. For example: 

https://cdn.mida.so/js/optimize.js?key=PROJECT_KEY&cookie=1

Step 2: Execute the following code when cookie consent is accepted or declined through GTM or your Consent Management Tools:

// to accept consent
mida.grantConsent(true)

// to decline consent
mida.grantConsent(false)