Does Mida have a built-in funnel setup tool?

Created by Ethan Sagan Chang, Modified on Mon, 29 Sep at 11:56 AM by Ethan Sagan Chang

No, Mida does not have a built-in funnel setup tool.

However, there are a couple of ways that Mida can assist in setting up a funnel (depending on your website configuration):


1. Goals:
  • You may setup each step of the funnel as a secondary goal tracked as a pageview. Additionally, you may setup the final step using the submits a form goal as your main goal.
  • You may also use a click goal to track the number of clicks on the main CTA for each step, although this may be less accurate due to returns on form validation(s).

2. Events:


However, there is a limitation to setting up these funnels in Mida. The number of users is always recorded from the total number of users in that variant
  • As an example, if there are 300 users in variant 1, the second step will show 200/300 users, followed by the third step which may be 100/300 users. 
  • This may require more manual calculations to discern the drop-off rate between each step (although this is technically possible).

3. Using a third party tool (e.g., GA4)

An alternative way to setup your funnel would be to use a third-party tool such as GA4. You can create a custom funnel report in GA4 by following this article: https://support.google.com/analytics/answer/13012015?hl=en

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