Identifying users can provide more context around your data throughout your website. It helps you to have more comprehensive views of your target audiences.

Identify users API

This requires you or your developer to propagate the information from your service. This method is called from the browser of your visitor, therefore any information you want to associate with your visitor needs to be part of your webpage. Besides, Mida will automatically capture basic user info such as pageview/session counts and UTM tags.

To provide user info as an object with all information as key and value. You can add any property key with the user such as plan_id, gender, age, or anything at all.

// Make sure Mida tracking script is present on the page
mida.identify({
    "id": 123,
    "name": "John Doe",
    "email": "john@example.com",
    "company": "Example Company",
    "custom_property_1": "Any property here",
    "custom_property_2": "Any property here"
});