What is Monthly Tested Users (MTU)?

Tested users are the individuals who visit your website and are included in any of the A/B tests you're conducting using the platform, Mida.

To simplify, here's what we mean by users:

When people enter your website, these are known as site visitors. But, not every visitor is a tested user on Mida.

We only refer to those visitors as tested users who are part of the online tests happening on your website. We ignore those visitors who are part of multiple tests to ensure we don't double count anyone.

So, let's imagine two tests, each seen by 100,000 visitors. The total number of tested users would be:

200,000, if there's no overlap between the two groups of 100,000.

Less than 200,000, if there's overlap between these groups. For example, if both groups have 50,000 distinct individuals and another 50,000 who are a part of both tests, the number of tested users will then be 150,000.

Therefore, the count of tested users will either match or be lower than the total visitor count on your website, and it's determined by how you allocate the visitors to your tests.

How does the MTU quota refresh monthly?

The refresh of the MTU (Monthly Tracked Users) quota takes place at the start of each new calendar month, specifically on the 1st day of the month.

What happens if I use up all of my MTU quota?  

If you run out of your MTU quota, all ongoing tests and data collecting will stop. The quota will not automatically extend. If you need more quota, please get in touch with us at hello@mida.so