How to Exclude Paid Google Traffic

Want to run your Mida's campaigns without including paid Google traffic? Here's a quick guide on setting up URL parameter rules to exclude these visitors.

Setting Up the Rules

In the URL Parameter Rules section, create the following conditions:

1. Set `gclid` to "does not exist"

AND

2. Set `utm_source` to "is not equal to google"

AND

3. Set `utm_medium` to "is not equal to ads"

Note: Make sure to use the "AND" operator between conditions to ensure all criteria are met.

The following screenshot shows how to configure these settings in Mida using the URL Parameter Targeting Rules toggle:

What This Does

This combination of rules ensures your experiment only shows to visitors who:

- Don't have a Google Click ID (gclid)

- Aren't coming from Google ads as a source

- Aren't using "ads" as the medium