Understanding Page Targeting and URL Parameters in A/B Testing

Many users have questions about how page targeting works, especially when it comes to URLs with parameters like UTM tags. This article aims to clarify some common concerns and explain how our A/B testing platform handles these scenarios.

1. Page Targeting and URL Parameters

By default, our page targeting feature uses simple matching, which ignores URL query parameters such as UTMs. For example, if you target "example.com/product-page", it will match both:

• example.com/product-page
• example.com/product-page?utm_source=google&utm_medium=cpc

2. Tracking and Visibility of UTM Parameters

While UTM parameters aren't directly visible in our dashboard, they are still tracked in visitor profiles. This data can be used for:

• Segmentation filtering
• A/B test report filtering
• Report breakdowns and segmentation

3. Using Wildcards for Multi-Page Targeting

Our system supports wildcards (represented by an asterisk *) for targeting multiple pages at once. For instance:

• https://example.com/* would target all pages on example.com
• https://example.com/products/* would target all pages under the "products" section

4. Advanced Targeting Options

For more specific targeting needs:

• Use the Advanced URL Targeting option to target specific URL query parameters
• Utilize our UTM tags targeting option to show A/B tests only to users with specific UTM tags

5. Page Targeting Matching Method

By default, page targeting uses a simple matching method. However, you can customize this using wildcards or advanced targeting options to suit your specific needs.

Remember, the key to effective A/B testing is understanding how these targeting options work and choosing the right approach for your specific use case.