How are conversions attributed when conversion happen in different Variation pages?

In most A/B testing platforms, including Mida, the conversion will be attributed to the first variant the visitor was exposed to.

Here's a breakdown:

1. Initial Assignment: When a visitor first encounters your test, they are assigned to either the Control or a Variant group. This assignment typically happens on the first page where the test is implemented (e.g., the homepage).
2. Persistent Assignment: Once assigned, the visitor remains in that group for the duration of the test, regardless of which pages they visit afterwards.
3. Conversion Attribution: If a visitor initially assigned to the Control group later converts on a page showing a Variant, the conversion will still be attributed to the Control group.
4. Cross-Page Tracking: This principle applies even if the conversion happens on a different page from where the test was initially encountered.

It's strongly recommended to prevent users from accessing both Control and Variant versions of your pages. 

Here's why:

1. Data Integrity: Allowing users to see multiple variants can skew your results and compromise the validity of your test.
2. Consistent User Experience: Users should have a consistent experience throughout their journey on your site.
3. Accurate Attribution: Keeping variants separate ensures that conversions are correctly attributed to the intended test group.