Steps to send GTM events to Mida

If you already have GTM event tags set up, you can add one custom HTML tag for Mida on GTM. This tag will automatically relay all future events to Mida as well.

What it does is that we are creating a new custom HTML tag that will execute the Mida event tracking script with dynamically generated keywords based on GTM event names, and adding other GTM events as triggers to this new tag.

Here's a step-by-step guide to help you with the process:

1. Go to Google Tag Manager, create a new Tag as Custom HTML

2. Setup a new tag type and choose Custom HTML

3. Copy and paste this code to the tag:

<script> mida.track("{{Event}}"); </script>

4. Add GTM custom event as triggers

5. Save and publish the new changes
6. On Mida, you will find all new GTM custom event sync to Mida Event Tracking > Manual Event

How to use Events on Mida

1.  Use the Event feature to segment and target specific users based on particular actions

2. Use the Event feature to define your experiment goal 

3. Use multiple Events as metrics to analyze your experiment results